Sometimes in a world where technology and digital platforms are constantly shifting. It can be hard to keep up. There is a vast wealth of experience out there on how best to achieve new followers, or how to convert sales through your social media channels. Our feeds filling up with reams of images, adverts, videos etc. All shouting and at times heckling for our immediate attention, click here, swipe up, like me, comment, message. It goes on.
It can feel like standing in a small crowded room with the door locked and everyone is pushing and jostling. Reaching up hands, and all shouting at the same time that it becomes deafening, claustrophobic and an unbearable place to be in. You literally scream in silence for someone to get you out of there, and quickly. Once outside in the corridor where the sunlight filters through and the windows are flung open letting in a gentle breeze and with no-one in sight, you can finally breathe, feel your heart rate drop and a sense of peace and calm wash over you. Suddenly you have room inside your mind to think, to focus, to have an idea. What a difference.
This is how social media is for me.
I often take sabbaticals from it, or have a digital detox as some prefer. It allows me to see where I am heading, how much has my work been influenced by the accounts I follow or those who intrude through sponsorship. Does it add value to my work? Or does it take away?
Working at my own rhythm frees up brain space, thinking space, mind space so that I don’t lose sight of what is valuable and important to me and to my potential clients. Whilst balancing my own life with its varying demands. It allows me to sit and contemplate my language, my images, my direction. Where do I see myself heading? Is this a goal or direction that aligns with my values and morals? Am I just flinging stuff about aimlessly or have I got heart and true intent behind my work.
We all take a holiday at least once a year, to break free from the chains and rhythm of work life, side hustles, to be with family and be connected under less stressful conditions. We need it to help keep our health & wellbeing in balance, to experience more than just targets or chasing money all the time. Yet we don’t often take a holiday from social media to reflect and sit and re-align ourselves. Why not?
Do we have a fear that when we come back online we might have lost a 100 followers,? or, that we aren’t going to gain new clients because they don’t see us everyday,? Yes, we might find a drop in followers, doesn’t that say something about them, were they ever genuine in the first place? Equally there is a lot of robot’s at work and fake accounts too?
Clients who genuinely connect with you will find a way to message or reach out? Regardless of whether you are online every day, every second, sometimes twice a day. Those who want to work, collaborate or buy from you, will and still can. It is all about growing the right community for you, who understand you, through your dialogue and your presence, who stick around long enough to know your quirks and your sabbaticals and are still there to welcome you back when you are ready to share again with a new rhythm and selection of work.
“Working to my own rhythm, not the algorithm’ Melita