Okay so we all heard about the recent changes that are going to be made over on Facebook and how that will impact the smaller businesses and creatives. But it got me thinking about how to adapt to that change and to not throw my hands up in defeat!
I think social media is constantly in a flux of change and development and I am certain that some of you have found out which platform works better for you in terms of followers and engagement. For some it could be twitter, others can't stand that platform and swear by instagram. But what if Facebook is your largest pull and where you get the most interest and engagement from?
Well...you don't need to alter that at all but sometimes it might be good to spread your products and services across a wider net and not depend solely on one media platform. Here's what I suggest, create a facebook post letting your exisitng and new visitors how they can see your work first in their feed. For them, this is done by clicking follow and then ticking 'see first' it means that they get to see you in their feed before all the other random marketing stuff filters in. It means that they can actively participate in how they see your work and products by choosing to know about you before the hard selling companies clog up their feed.
Do you have a mailing list? Get one if you don't. Mailchimp is great, once you have tried it a few times, for setting up a list of subscribers and mailing them relevant content. Direct them to your website from your Facebook page so that they know they will receive exciting updates and news from you and its a great way to promote any events or new products, exhibitons that you may have coming up.
If you don't already have one then it could be a benefit to set up another social media account. Choose a platform that you feel best represents your brand or product, that way you ensure that you are capturing a cross-section of people. Not eveyone does Facebook or Twitter but they may love Instagram, you could be missing out on those potential clients/customers by pigeoning yourself into one platform like Facebook.
Engagement is key and I hope this may help those of you who have felt dread at the changes presented by Facebook and can see this as an opportunity to create fabulous content and engage and grow a vibrant and creative community who choose to see your posts first!